Benefits of and Email Newsletter

This goes hand in hand with email marketing, as newsletters would be your means of marketing via email. Do you keep in touch with your present and past customers? Are you building a list of your potential customers? What about those prospects that you’ve been meaning to contact, do you feel awkward cold-calling them? It must be said that this would take more than a little time out of your busy schedule too, which you might not be able to afford. Having your own electronic newsletter might be the answer for you.

An email newsletter is one of the most effective marketing tools you can use, because it is fast, personal and inexpensive. Small and large businesses around the world are using email newsletters, as a way of introducing themselves to new customers and communicate with existing ones. By sending useful information on a regular basis, you maintain constant contact without being annoying. In addition, an email newsletter can enhance your creditability and increase sales. That is of course if you are not spamming!

Spam is ‘the pits’ of email marketing. Not only is it illegal, but it will not be of any help to your business. If you send any kind of bulk email to customers who have not asked for it (not opted-in, or have specifically opted-out), you can expect to lose 33% of them right off the bat. That is how much customers hate to receive unsolicited bulk email. How many of these did you receive today and how many did you actually read? On the other hand, if you give them a genuine, up-front choice, you can expect 90% of them to request the material. It’s a psychological matter, but one that should not be looked over! Make sure every single person on your mailing list has opted-in to receive the information, and that even so you have given them the option to opt out if they wish to do so. For the customer it’s all about having a choice!

Here are ten pointers as to how an email newsletter will help your business:

• Increased customer loyalty and retention.
• Improve conversion rates for potential customers who have contacted you in the past.
• Increase traffic to your website.
• Increase your market share.
• Reduce costs on printing catalogues, paper inserts, buying envelopes.
• Save time not having to print off hundreds of papers and inserting them into envelopes.
• Improve brand awareness by directly reaching your customers.
• Keep your partners and staff up to date about business offers, policies and procedures.
• Create an image of being a technologically savvy company.
• Zero recurring expenses.

An email newsletter really is one of the most inexpensive and effective ways to communicate with your customers and prospects in a friendly, professional way. If your email newsletter is done right it can be one of the most powerful marketing tools in your arsenal! Just be sure to keep it up. Customers like to see some dedication and if they have chosen to be kept informed then they should not be disappointed.